Paid ads that stop wasting your budget.
Most Google Ads campaigns spend 30–60% of their budget on clicks that were never going to convert. COLEwebdev builds campaigns around the three things that prevent waste: tight negative keyword management, purpose-built landing pages, and real conversion tracking.
Google Ads management focused on eliminating waste — tight keyword targeting, purpose-built landing pages, and real conversion tracking that connects to your actual results.
Josiah Cole handles the technical side of every campaign.
Josiah is COLEwebdev's co-founder and CTO, and he has been building websites professionally for over 20 years. That background matters in paid search: most wasted ad spend traces back to technical gaps, like conversion tags that never fire, landing pages that load slowly on mobile, or search term data nobody reads.
He wrote our guide on why Google Ads campaigns waste money, and he applies the same approach to client accounts: verify the tracking, tighten the targeting, and build the landing page before scaling the budget. You work with him directly, not an account manager relaying messages.
Most Google Ads accounts are bleeding money.
A typical small business Google Ads account is set up once and left to run. Keywords are too broad, negatives are empty, the ad sends clicks to the homepage, and conversion tracking was never configured correctly. The result: spend without returns.
The fix isn't a bigger budget — it's fixing the three structural problems that cause most of the waste. That's where every engagement with us starts.
Read our Google Ads waste guide →Five ways to engage.
You can hire us for a full ongoing campaign or for a single piece of the puzzle. Every service can stand alone.
- Keyword and negative keyword research
- Campaign and ad group architecture
- Responsive search ad copy (3+ variants per group)
- Bidding strategy configuration
- Pre-launch conversion tracking verification
- Weekly search term and negative keyword reviews
- Bid and budget adjustments based on performance data
- Ad copy testing and rotation
- Monthly report: CPC, cost-per-conversion, call volume
- Written recommendations for the following month
- Full search term and wasted spend audit
- Negative keyword cleanup and expansion
- Quality score and ad relevance review
- Landing page and message match assessment
- Conversion tracking verification or repair
- Written summary of findings and completed fixes
- Campaign-specific headline and copy
- Mobile-first, fast-loading page build
- Single call-to-action layout
- Call tracking number integration
- Form setup with lead notification
- GA4 goal configuration and verification
- Google Ads conversion action setup
- Call tracking number installation
- Google Tag Manager configuration
- Post-setup data verification report
Fix these and you fix most of the waste.
A well-run campaign looks like this: the right search, a matching ad, excluded junk terms, and a tracked result.
Local crews, weekly service, and spring cleanups from Falmouth to Provincetown. Call for a same-day quote.
Want the full breakdown? We wrote a complete guide on these three problems — with examples, practical steps, and what to check in your own account before spending another dollar.
Read: Why Your Google Ads Are Wasting Money →A clean process with no wasted runway.
What you can always count on.
Your ad budget goes directly to Google. We charge a flat management fee — not a percentage of spend, which creates an incentive to grow your budget regardless of return.
Google Ads, Analytics, and Tag Manager accounts are yours. We work inside them — never inside an agency account that disappears if you leave.
Month-to-month. If the results aren't there, you shouldn't be locked in. We keep clients because the work produces a measurable return.
Cape Cod search behavior has seasonal patterns national agencies miss. We know when to push budget, when to pull back, and which terms your local customers actually use.
Audit, setup, management, landing pages — answered.
Do you offer Google Ads audits for campaigns we already run?
Yes — our Campaign Optimization service is a one-time audit and cleanup for campaigns that are already live but underperforming. We review search terms, wasted spend, quality scores, conversion tracking, and landing pages, then fix what's causing the waste in a single engagement. No ongoing retainer required.
Can you build a new Google Ads campaign from scratch?
Yes — Campaign Setup covers a full build: keyword and negative keyword research, campaign and ad group architecture, responsive search ad copy, and bidding configuration, with conversion tracking verified before anything goes live.
Do you manage Google Ads campaigns on an ongoing basis?
Yes — Campaign Management is our most common engagement: monthly management with weekly search term reviews, bid adjustments, ad testing, negative keyword expansion, and a plain-English report each month.
Do you build landing pages for Google Ads campaigns?
Yes — every campaign we run gets a purpose-built landing page tied to that specific campaign, not your homepage. It's designed for message match, mobile speed, a single call to action, and includes call tracking integration. Landing page creation is also available on its own.
Do I need a long-term contract for Google Ads management?
No — our management is month-to-month, and we charge a flat fee rather than a percentage of ad spend. You own your Google Ads, Analytics, and Tag Manager accounts, so there's no lock-in if you decide to leave.
Ready to stop wasting ad spend and start measuring?
We'll audit your current campaigns for free — identifying waste, missing negatives, and conversion tracking gaps before we quote a management fee.
Serving Cape Cod businesses and beyond. See our full service area →