Free Resources

Marketing checklists for Cape Cod small businesses.

Ten printable, one-page PDF checklists covering the marketing fundamentals we see small business owners struggle with most — SEO, AI search, local citations, analytics, ads, and more. No email required.

Small Business SEO Checklist

The on-page, technical, and local factors that get a small business site found on Google.

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AI Search Optimization Checklist

What it takes to get cited by ChatGPT, Perplexity, and Google AI Overviews.

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NAP & Local Citation Checklist

Name, address, and phone consistency — the quiet foundation of local search trust.

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Small Business Blog Checklist

What separates a blog post that earns traffic from one that just fills space.

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Social Media Presence Checklist

Fewer platforms, done consistently, beats being everywhere and nowhere at once.

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Email Newsletter Checklist

The mechanics that keep an email list healthy, deliverable, and worth sending to.

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Google Search Console Checklist

The free tool most small business owners never open — and what to check when they do.

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Google Analytics (GA4) Checklist

Setting up GA4 so it answers real business questions, not just counts visitors.

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Paid Ads Launch Checklist

What to confirm before spending a single dollar on Google or Meta ads.

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Conversion Tracking Setup Checklist

The plumbing behind every marketing decision — if it’s broken, everything on top of it is guessing.

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